My chicken smells strange!
When you open your chicken, you may notice an unusual smell; This is because our chicken has been vacuum packed.
We vacuum-pack our chicken to ensure that the product stays fresh. This also means that we don't have to add salt, water or preservatives to our chicken.
We advise leaving the meat for 5-15 minutes once opened - after this, the smell should no longer be noticeable!
If buying Chicken in bulk and plan to freeze, please also allow to air for 15 minutes before bagging and freezing.