My chicken smells strange...

When you open your vacuum-packed chicken, there can be a strong smell from the packaging simply because the chicken breasts are packed together in such large quantities and the products have been contained. It's also due to the process we use to remove the oxygen from the packaging as we vacuum-pack to keep the product fresh (usually quite a strong smell but means we don't add salt, water or preservatives to our chicken).

We advise leaving the meat 5-15 minutes once opened and by then the smell will not be noticeable!